Potassium sulfate also known as sulfate of potash or SOP is a premium fertilizer created at Great Salt Lake by Compass Minerals. Using an environmentally friendly solar evaporation process they've been providing SOP to growers of specialty crops like fruits, vegetables, tree nuts, potatoes and more for over 40 years.
In 2014, we repositioned SOP by giving it a new name and a brand that reflected the quality it delivers. Protassium+ is premium sulfate of potash that is used by growers who understand that high quality inputs yield high quality crops. The campaign honored these growers with the statement "Because you believe in bringing more to the table."
In addition to a new logo, website and collateral, the campaign was featured in digital and traditional media, at tradeshows and on social media. At the 2014 Region 2 Best of NAMA Awards show, first place honors were received for print advertising (spreads, series and spreads, single) as well as a merit award (single page).