Great Salt Lake Minerals / Compass Minerals is North America's largest product of Sulfate of Potash (SOP) - the premier source of potassium for specialty crops like almonds, potatoes and alfalfa. This campaign helped growers and crop consultants in each of those markets realize the advantages that Sulfate of Potash provided their crops.
Two page and single page advertising pointed our audience to an app that helped calculate how much potassium was needed to replenish the nutrient that was removed in the previous years crop.
Direct mail and email encouraged targeted growers, crop consultants and retailers to visit our booth at trade shows. An iPad Mini give away significantly increased traffic to our websites and booths.
At the 2013 Region 2 National Agri-Marketers Association (NAMA) Awards show, the campaign received first place as a regional multimedia campaign, and was also selected as best of show for advertising.
The Alfalfa, Potato, and Alfalfa spread ads took first in the category of spread advertising series. And the Almond Spread Ad received a merit award.